Snapchat Teams Up With Nielsen Mobile Digital Ad Ratings

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Snapchat beefed up its ad-targeting capabilities by reaching a partnership with Nielsen’s mobile Digital Ad Ratings unit.

Christopher Heine of SocialTimes parent Adweek reported that Snapchat advertisers will now be able to buy audiences by age and gender, much like they do with television.

Prior to the arrangement with Nielsen mDAR, the two companies had strictly been working together on ads measurement.

Readers: What are your thoughts on the partnership between Snapchat and Nielsen mDAR?

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